In the dynamic and rapidly evolving world of real estate, keeping up-to-date with the most current trends, insights, and advice is crucial. One way to stay informed is by following successful industry leaders willing to share their invaluable experiences and expertise. From veterans who’ve weathered market fluctuations to innovative disruptors reshaping the sector, these top real estate influencers provide a wealth of knowledge, strategies, and foresight, making them must-follows for anyone investing in real estate.
Grant Cardone
With well over 13.4 million social media followers, Grant Cardone is a real estate mogul and philanthropist. Aside from having a popular YouTube channel, Cardone is also an international speaker and best-selling author. Grant says that he doesn’t think of himself as an influencer, but more of a business executive, although most of his followers may feel differently.
Aside from a large following on YouTube, Grant has a massive following on Facebook, where followers enjoy hearing his advice about purchasing investment properties, motivational videos and talks, and some of his many real estate success stories.
Cardone is the CEO of Cardone Enterprises, Cardone Capital, and the creator of 21 bestselling business programs. He owns and operates seven privately held companies and has an impressive portfolio of over $4 billion in multifamily properties. He was also named the number-one marketer by Forbes Magazine and is the founder of the 10x Movement and the 10x Growth Conference, the world’s largest business and entrepreneur conferences.
Ryan Serhant
Located in New York City, Ryan Serhant has over 4.1 million followers on social media spanning Twitter, YouTube, LinkedIn, TikTok, and Facebook. The real estate influencer is the founder and CEO of Serhant, which brokers luxury properties in New York, South Florida, Long Island, and The Hamptons.
Serhant enjoys showcasing his properties for sale on Instagram and is also a star in the television programs “Million Dollar Listing New York” and “Sell it Like Serhant.” He ventured into the New York real estate market in 2008 and earned just $9,000 in his first year. Today, he writes for Forbes and is the executive vice president and managing director at Nest Seekers International.
Serhant is also the author of two real estate and investment books. While he saw very little success in his first year of real estate, he reached top-tier status after closing on an $8.5 million deal in his second year. Aside from starring in “Million Dollar Listing New York,” he is also the director and producer of the two-time Emmy-nominated show.
Serhant attracts the influence and attention of real estate agents. He also hosts his own Apple podcast, “Big Money Energy,” collaborating with respected real estate moguls Barbara Corcoran and more. He began his own real estate firm, SERHANT, in September 2020, now one of the country’s largest and most active real estate companies.
Barbara Corcoran
While many people know her as one of the stars on TV’s “Shark Tank,” Barbara Corcoran is also an experienced real estate influencer and investor. She’s also an executive producer of the popular show.
Barbara founded the Corcoran Group, which she sold for an impressive $66 million in 2001. Her popularity on Shark Tank is just one thing that makes her such a respected influencer. Barbara also helps clients locate real estate agents on her website. Her book Shark Tales is an Amazon best-seller in the business book category.
When Corcoran was in high school and college, she had 20 jobs by the time she reached the age of 23. Her next job is what made her one of the most successful and widely recognized influencers and entrepreneurs in the country today. She quit her job as a waitress and borrowed $1,000 to start a small real estate company in the heart of New York City. Now, The Corcoran Group is one of the largest brands in the brokerage business.
Today, Corcoran is a motivational speaker and contributes to small business and real estate company programs on several major networks. She has been on Shark Tank as an investor for the last 11 seasons, investing in over 80 small businesses.
Frederik Eklund
Frederik Eklund deals exclusively with real estate in New York, Texas, California, and Florida. With over 2.09 million social media followers, his success encouraged him to appear on the show “Million Dollar Listing in New York.” After his television debut, his following grew, particularly with the reality TV fan crowd. Eklund’s book “The Sell” was originally sold on Facebook before using traditional marketing strategies, where he commissioned $666,000 just from his Facebook posts alone.
Eklund is originally from Stockholm, Sweden, and studied at the Stockholm School of Economics. When he was 23, he founded an Internet company with over 45 employees and worked for the investment bank SEB. Eventually, Eklund moved to New York City, became a Real Estate Board of New York member, and co-founded the EKLUNDGOMES Team with John Gomes. Together, the partners have secured over $10 billion in sales with deals secured across all home types, neighborhoods, and price ranges.
For Eklund, no deal is too large or too small. He aims to ensure that all buyers, sellers, and renters receive top-notch customer service and industry standards with every sale.
Josh Altman
One half of The Altman Brothers, Josh Altman is a well-known real estate influencer and investor. He is a top real estate agent in Los Angeles, a speaker, a best-selling author, and stars on the Bravo hit TV show “Million Dollar Listing” alongside Matt and Heather Altman.
Josh decided to pursue a career in real estate after college. He started as a flipper and investor until he ran his own real estate finance company for three years before joining his brother Matt to form The Altman Brothers. Josh’s specialty markets include Beverly Hills, Bel Air, and Holmby Hills, known as the Platinum Triangle, and areas in the Hollywood Hills and Sunset Strip.
Josh has appeared on several media outlets, including CNBC, Fox Business News, and in publications like Forbes, The New York Times, and The Wall Street Journal. His real estate agency is among the most dynamic and highest-performing in the luxury home real estate market. The brothers rank in the top 1% of real estate agents worldwide and have sold over $6 billion in real estate, with over $2.5 billion in 2021 and 2022 alone.
Discover Real Estate’s Top Influencers
Real estate has significantly evolved with the rise of digital platforms and social media, with influencers becoming critical players in shaping the industry’s landscape. These influencers are revolutionizing how we think about and engage with property markets, providing valuable insights, predictions, and strategies, and equipping newcomers and seasoned professionals with crucial knowledge and guidance.
As we continue to traverse the dynamic world of real estate, these influencers are undoubtedly setting new trends, forging innovative paths, and creating engaging narratives that have an indelible impact on the industry.
